At the height of the service, the SEGA Channel had over 250,000 subscribers.

The game line-up included catalog titles from SEGA and other third-party publishers, but it also offered demos for upcoming games and, like the Virtual Console, access to games that were not released in America, such as Alien Soldier. The games were often rotated and shuffled every month, with some updates happening every other week. For a monthly fee (that depended on location, but was approximately $15) and a $25 activation fee that also provided the necessary hardware, Genesis owners received a SEGA Channel adapter that fit into the console's cartridge slot and access to upwards of 50 games. Instead of using the Internet (which was in its pop culture infancy in 1994), SEGA teamed with Time Warner Cable and TCI - both cable giants in the nineties - to deliver games over regular coaxial cable. The SEGA Channel, released nationally in North America in 1994, was an exceedingly innovative delivery system for games - quite prescient to what's happening now with services like Wii Ware, XBLA, and the PlayStation Network.

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